I don't think anyone actually into riding is going to buy these bikes. The big brand decal companies of Kona, Norco, Trek and Specialized have more wow factor than these and that isn't saying too much. Basically, it is the cheap no frills commuter crowd that will like these bikes (no offense to commuters who aren't cheap)and most of the MEC brand products which are decent enough I suppose. The point is that most MEC branded stuff is catering to a functional but basic crowd and most bike shops will do well to carry the real deal. I do shop at MEC for these basic items but as an informed consumer tend to go to the real shops for real service.